Radio Broadcasting in the 21st Century


From the time a child can talk they begin to make plans for their future. At the age of eighteen, they are expected to make those plans a reality and start down a thirty to forty year career. I went to college with a solid plan. I was going to go into radio broadcasting, more specifically I was going to look into sports broadcasting. Even having a pretty solid plan and experience my idea changed once I began to interact with other Communication majors and after diving deeper into my major.

I still want to go into radio broadcasting, that has never been in question. Now, though, I’m looking towards what made me fall in love with the field in the first place, sitting in the booth talking to the listeners about music, news, and whatever happens to cross my mind. Being able to create a personal relationship with listeners.

In recent years with the growing popularity of smartphones and the want of instant gratification with limited interruptions, came streaming services such as Spotify and Pandora. These services allow individuals to stream music with limited interruptions, or with no interruptions for a small fee. These services do not use broadcasters. They are solely music selected by the listener.

          Other internet music options do support radio broadcasters. Services such as iHeartRadio and TuneIn allow radio station to stream their programming across airwaves and the internet. They allow listeners to tune in from outside of the station’s normal listening area. iHeartRadio does allow users to create stations similar to pandora along with listening to live radio and has a premium monthly subscription service. TuneIn allows users to explore podcasts, their premium service allows users to dive deeper with NFL play by play, audiobooks, commercial-free music and more.

One thing that every single music streaming service has in common whether it involves a radio broadcaster or not is a mobile app.

           Social media also has an impact on radio broadcasters. It allows then to see what their listeners are talking about. Social media platforms also let broadcasters interact with listeners, outside of the booth. It allows for the communication to be more than a “one-way” street.

Radio broadcasting is a changing path, but it’s future does seem bright. The internet has given it new life, keeping it from going stagnant in the world of constant communication.

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